19 August 2020
A Quick Guide To Hand Out Flyers
Does Handing Out Flyers Work?
In short, choosing to hand out flyers is a great way to take advantage of an offline marketing channel when planning an event or promotion. When done right, using promotional leaflets and foil printed flyers can often be more cost-effective than using online ads. We strongly believe that flyer printing is best used to raise awareness of events locally, and that follow up leaflet drops need to also be planned as part of your offline campaign.
Best Places To Distribute Flyers
Now that we’ve touched upon how handing out pamphlets can be beneficial to your business, let’s discuss where the best place to hand out flyers is.
#1 Posting Your Flyers Through Letterboxes
When thinking about distribution, your first thought probably goes to posting them through a letterbox. This is a perfect approach as you can target the leaflet design to different postcodes or areas. You can also get a feel for how interested that area could be in your event.
For example, higher-income areas may be less interested in discount promotions compared to low-income areas. At the very least, directly posting your flyers in this method guarantees you’re targeting the local areas.
#2 Get Yourself Out On The Street
Handing your flyers out on the street can often be for the brave. Don’t let that put you off though, the greatest benefit of directly handing your promotional handouts to the public is you can start a dialogue.
The people who you’re able to start a conversation with are much more likely to engage with what your flyer says, especially if you’re charismatic and upbeat about it. This method we’d say is much more suited to offers or events that are exciting versus handing out takeaway flyers.
#3 Local Business Countertops & Receptions
While placing a stack of your flyers on a countertop or reception area requires asking for permission to do so, it’s often a very good way to save time, while still ensuring you’re targeting the local area.
Sometimes hotels or bed and breakfasts are great for displaying flyers as they’ll have designated stands just for local events. It’s also in both your interests as you can spread the word about your event and the hotel has something in the area to let its guests know about. Just make sure your adverts can be seen and aren’t hidden away in a corner.
How Many Flyers Should I Order?
Now you have an idea about how to hand out flyers, you’ll need to know how many you need to print. We have a blog all about leaflet response rates that you might find useful. The average response rate is around 3%, so if you need to get 100 people interested in an event, you’ll need to be handing out around 3500 pamphlets.
How Many Flyers Can You Hand Out In An Hour?
Now we’ve discussed how many flyers you’ll need, it’s time to consider how long it will take to deliver all of them.
On average, you can expect to deliver around 70-100 flyers through letterboxes per hour. If handing out in the street, that number could be up to 150 per hour. It all depends on how busy or built up the area is.
Delivering your flyers to an apartment block with all the mailboxes in the reception is incredibly quick whereas rural areas may involve using a bicycle to deliver your leaflets.
Is It Illegal To Hand Out Flyers?
In most cases, it’s perfectly acceptable to hand out your leaflets, however, there are some guidelines you’ll need to lookup. The Clean Neighbourhoods and Environment Act 2005 was introduced to prevent litter from leaflet distribution on town centres.
If you plan to hand out flyers in your local town, it’s best to contact the council in that area to get clarification on if the area is regulated or not. It’s completely legal to post your metallic leaflets through letterboxes or leave them at stores, pubs, or hotels though.
Are Flyers Still Worth Using?
If you’ve made it this far, you might be questioning if using flyers is right for your business or event. While online media has made everything more accessible, for promoting in local areas, there’s nothing like printed flyers that can grab attention and directly targetthe exact potential customers or households you want.
While you're here, why not find out why you should spend more on business cards, browse our entire business card range, and even explore our cutting-edge double sided business cards, perfect for maximising your print marketing game!
FAQs
The most popular methods are:
- Hanging the flyers in public/community areas.
- Handing the flyers to people directly.
- Keeping a stack of flyers in a high-traffic area.
- Delivering the flyers door-to-door (or car-to-car).
Here are some key points to consider: Start with a Friendly Greeting - Begin with a smile and a polite greeting. A simple "Good morning!" or "Hello!" can set a positive tone for the interaction. Introduce Yourself and Your Purpose - Briefly introduce yourself and the reason for handing out the flyer.
How do you give flyers effectively? ›
8 Smart Tips in Distributing Leaflets and Flyers
- Choose the right time, place and occasion. ...
- Target the right audience. ...
- Have an exciting and attention-grabbing design. ...
- Keep it short and sweet. ...
- Distribute them in high-traffic areas. ...
- Get help from friends and family. ...
- Hire a professional leaflet distribution company.
On average, you can expect to deliver around 70-100 flyers through letterboxes per hour. If handing out in the street, that number could be up to 150 per hour. It all depends on how busy or built up the area is.
How long does it take to hand out 1000 flyers? ›
How long does it take to distribute 1000 flyers? On average it will take 7-8 hours to deliver 1000 leaflets or flyers door to door. This average is based on an area where the leaflets that are being distributed are close to each other and based on walking around 20km during the day.
Does handing out flyers work? ›
Do Flyers Still Work? Are They Effective Enough To Deliver Results? Yes, flyers are a great way to market your brand, promote an event or advertise special offers. Their effectiveness can vary based on factors such as the design, distribution strategy, and relevance to the target audience.
Where should you hand out flyers? ›
Insert flyers in newspapers to reach a local audience. Inside bills and invoices mailed to customers. Hand out flyers to event attendees, or set up a booth at festivals, concerts, trade shows, and other events and give your flyers to people who stop to learn more.
Can I hand out flyers door to door? ›
In most areas, you need permission from the local government before legally distributing flyers. Check with local authorities for relevant laws and regulations regarding flyer distribution in your area. In some areas, door-to-door flyer distribution is also limited to certain hours or days of the week.
What should be in the flyers? ›
Your business contact info. Your company name. Special offers like coupon codes, discounts, sale details, and other relevant information, such as the name of the venue (if there's an event) Eye-catching visuals that resonate with the message in your flyer.
What is the success rate of flyers? ›
If you can isolate your flyers from all other marketing material, your average response rate for flyer will hover between 1% and 5%. This means that if you decided to go with 1000 leaflets to hand out, you'd expect to get between 10 and 50 responses.
An effective workaround for direct flyer distribution is utilizing a door hanger delivery service. Door hangers are less intrusive as they do not interfere with mail services and are typically more accepted by homeowners. This method allows for visible and attention-grabbing marketing, while adhering to legal norms.
How to prepare a flyer? ›
To make an effective flyer that easily conveys information to readers, make it simple, focus on one key message, have a clear call to action, and make sure it follows your brand's guidelines. To create a flyer design that's accessible to everyone, be sure to choose a font style that's easy to read, too.
Can you get in trouble for passing out flyers? ›
But while the government may not censor the content of political speech, it can regulate the time, place, and manner of speech. Handing out flyers too early, too late, or during rush hour may be prohibited, and a city may ban flyers from courthouses or police stations.
How much does it cost for 5000 flyers? ›
The price range for printing 5000 flyers can differ based on factors like dimensions, paper grade, and extra design services, but it generally falls between $100 and $500.
How much does it cost to distribute 1000 flyers? ›
| Quantity | 50 | 1,000 |
|---|
| Total Price | $42.86 | $172 |
| Price Per Piece | $0.86 | $0.17 |
On average, one deliverer will distribute approximately 1,000 leaflets in 8 hours.
Can you hand out flyers at Walmart? ›
The legality of handing out flyers at Walmart, or any other private property, depends on the property owner's rules and policies, as well as local laws and regulations. In general, private businesses like Walmart have the right to establish rules about what activities can take place on their premises.
Can I hand out flyers door-to-door? ›
In most areas, you need permission from the local government before legally distributing flyers. Check with local authorities for relevant laws and regulations regarding flyer distribution in your area. In some areas, door-to-door flyer distribution is also limited to certain hours or days of the week.
How do flyers attract customers? ›
Create an eye-catching design: The design of your flyer is crucial for catching the attention of potential customers. Use brand colors, bold text, and images that convey your message clearly. Make sure to include all the key elements such as QR Codes, Phone Numbers, Email, Social Media, Address, Map, and The Offer.
