Burger King mission statement is “Offeringreasonably priced quality food, served quickly, in attractive, cleansurroundings.”The statement lays a lot of emphasis on the pricing of its foods and theoverall efficiency that the customer enjoys while interacting with thebusiness. Various characteristics relate to this mission statement:
- Improving health. Burger King understands thesensitivity of its services especially when it comes to the quality of its fooditems. The connection food has with health is inseparable and this explains thestringent measures the company has integrated into its system to ensure itserves its client with the bestquality food items possible.
- Reasonable prices. In this component, BurgerKing shows that the company cares about the pockets of its customers. It doesthis by offering them affordable prices for the food items. And there is nocompromise in the quality as the company believes in serving its customers withthe best to satisfy the requirements of its first component in its missionstatement.
Introduction
Burger King mission and vision statements affirm the importance of strategically aligning business with critical elements to ascertain sustainable growth. While operating in one of the most competitive markets, the service sector, this firm has waded its way through the challenges characteristic of the sector to become a top brand for over half a decade. The purpose of a mission statement is to define the undertaking that a business needs to implement to reach its long-term goals. Burger King mission statement strategically focusses giving their customers a value for their money through attractive pricing and excellent services. Closely related is the vision statement that offers the road map of a company towards a premeditated future. In this case, Burger King vision statement demonstrates its yearning for becoming a business that offers top-quality services in the sector. The core values of the company also have a significant influence especially in keeping all stakeholders motivated and in line with the mission and vision. Burger King values go further to create a conducting working environment and in this way, advances the progress of the company towards the right business growth trajectory.
Vision Statement
Burger King vision statement is “to be the most profitable QSR business, through a strong franchisesystem and great people, serving the best burgers in the world.” Thestatement emphasizes the leadership position of the company in being a rolemodel for the rest in the sector through its globally recognized quality. Thefollowing components relate to this vision statement.
- Most profitable QSR. The first component inthe vision statement of Burger King emphasizes that the company’s primaryobjective is to be the best in its area of operation in all aspects includingprice, quality and hospitable. It does this through its varied activities includingcorporate responsibilities.
- Best Burgers. To satisfy this component, Burger King hasrestructured its services to ensure that it offers uniquely made Burgers to itscustomers. In fact, it accompanies this with additional treatment to improvethe customer experience.
Core Values
Burger King core values include “teamwork and family, excellence and respect.” The core values havethe following components.
- Teamwork and family
- Excellence
- Respect
Creatinga community that Burger King describes as ‘great people’ can only occur in the presenceof its cooperation and good relation. The company also emphasizes meeting allstandards as a mark of excellence in all its operations. Coupled with respect,Burger King, these values ensures Burger King is well suited to be the best inthe world.
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