How Much Money Can You Earn In Stock Photography? - Improve Photography (2024)

How Much Money Can You Earn In Stock Photography? - Improve Photography (1)

I have always been interested in stock photography. I've submitted photos to stock only afew times since I began in 2011, but I've recently gained more interest and am about to do a huge upload of about 1,000 stock-worthy images. But most photographers wonder how much you can really expect to earn from selling stock photography.

In general, stock photos earn approximately 25-45 cents per image, per month. This obviously depends on many factors, including how many agencies you upload to, your skill in keywording, and the uniqueness of the images.

My Personal Experience

A couple months ago, I tried to upload about 8 stock photos to all the different stock photo agencies: istockphoto, Adobe Stock, shutterstock, bigstock, canstock, etc. I was going to write a blogpost explaining which stock photo agency was best to sell with, but my experience changed the nature of the article.

The real question is how much money a photographer can earn by selling with istockphoto or another stock photo agency. I became interested in stock photography in 2011 when I heard from an istock exclusive photographer that she was earning about $1 per month, per photo. I thought that was pretty good, since it could bring in $1,000 per month if I uploaded a portfolio of 1,000 images. However, times have changed.

For me, however, that was not the case. I sold about 8-10 photos on many agencies for two or three months. Guess how many sales I made? ONE! Yes, one lonely sale. Certainly not worth the effort to pursue any further.

I know what you're thinking… “Wow, your pictures must have been pretty bad!” I'll let you be the judge of that. I included a few of them on this page. I specifically took these pictures because I was told that food photography and sports photography were two hot areas for stock photography.

I am not saying that it is impossible to earn money with stock photography. There are many photographers who shoot exclusively stock and earn a decent living doing it; however, I am beginning to doubt whether it could be a viable career for someone just starting out with stock photography. Older contributors to stock agencies such as istockphoto receive a larger percentage of the sale, and their photos rank higher in search rankings because of their downloads.

My point in writing this article is actually somewhat of a warning to other photographers who are interested in starting out in stock photography. Maybe you'll hit it big, but you will most likely be able to earn more money with photography by shooting weddings or advertising. As for me, my journey into stock photography was over before it ever started.

How Much Money Can You Earn In Stock Photography? - Improve Photography (2)
How Much Money Can You Earn In Stock Photography? - Improve Photography (2024)

FAQs

How much can you make doing stock photography? ›

Importantly, all of these jobs are paid between $5,439 (8.7%) and $97,662 (156.7%) more than the average Stock Photography salary of $62,338. If you're qualified, getting hired for one of these related Stock Photography jobs may help you make more money than that of the average Stock Photography position.

Can you make a lot of money in photography? ›

Full-time photographers can typically make anywhere between $30,000 and $75,000 per year, and some make even more than that. Many photographers prefer to transition into photography part-time so they can get an idea of if it will be financially sustainable as a career.

How much does the average photographer make on Shutterstock? ›

Create an anonymous post and get feedback on your pay from other professionals. The estimated total pay range for a Photographer at Shutterstock is $54K–$97K per year, which includes base salary and additional pay. The average Photographer base salary at Shutterstock is $73K per year.

How do you succeed in stock photography? ›

Here are the 10 things that I have learned about stock photography that might be helpful to you as well.
  1. Get model releases early. ...
  2. Take time to keyword your photos. ...
  3. Photographers are their own worst editors. ...
  4. Be the supply to the demand. ...
  5. Be aware of brands and logos. ...
  6. Be a thought leader. ...
  7. Master your domain. ...
  8. Keep the bar high.

How much do stock photos cost? ›

Depending on resolution, single stock photos cost between $1 and $15 in average. But most companies have discounts for bulk purchases. Whether it's image packs or credit packs, they all reduce single image price if you agree to buy more downloads at once.

What type of photography makes the most money? ›

High Paying Photographer Jobs
  • Freelance Photographer. Salary range: $125,500-$142,000 per year. ...
  • Photogrammetrist. Salary range: $44,000-$140,000 per year. ...
  • Wedding Photographer. Salary range: $100,000-$115,000 per year. ...
  • Medical Photographer. ...
  • Real Estate Photographer. ...
  • Senior Photographer. ...
  • Photo Stylist. ...
  • Forensic Photographer.

Which photos sell best on Shutterstock? ›

We took a look at some of the most popular photo searches on Shutterstock: aerial sea landscape; city photo with data connection and global business networking structure; smiling young woman; young business people and diverse coworkers, and diversity hands. Yes, all of these image types are evergreen.

Can you actually make money on Shutterstock? ›

Article Detail

As a Shutterstock contributor, you will earn a percentage of the price Shutterstock receives for licensing your content.

How does Shutterstock pay you? ›

Get paid. Once you have accrued at least $25 from licensing your work on Shutterstock, you are ready to collect your earnings! In order to receive payment, you must have a completed tax form on file and select an electronic payment provider--chose from PayPal, Skrill or Payoneer.

How do beginners sell stock photos? ›

What is the best way to sell photographs? The best way to sell photographs online is by selling them as stock images for sale on third-party websites like iStockPhoto, Dreamstime, Shutterstock, or 123RF. Selling your photos through stock sites is quick, easy, and affordable.

Who pays most for stock photos? ›

Which Website Is Best for Selling Photos?
  • iStock Photo by Getty Images – Non-exclusive microstock site that pays 15%-45% royalties.
  • Dreamstime – Stock website that allows you to curate your galleries and pays 25%-45% commission for non-exclusive images.
Mar 12, 2024

What kind of photos to sell as stock photos? ›

What kinds of photos sell best
CategorySize (% of total)
Business12.9%
People11.5%
Landscapes8.9%
Animals5.3%
1 more row
Dec 17, 2023

What sells best on stock photography? ›

People and Lifestyle Photos

After all, most stock photos are purchased to be used in marketing and advertising campaigns, which generally feature people. People buy stock photos to use in their marketing and advertising campaigns because they want to connect with their target audience.

How much can you make selling photos on stock sites? ›

Considering the Adobe Stock website sells images under subscriptions and for very low prices, you can roughly make from 33 to 70 cents per image sold.

How profitable is selling photography? ›

How much money you make when you sell images online depends on many factors, like the platforms you sell on and their commission fees, contributor exclusivity, and your geographical location. Most photo-selling websites or stock photo agencies typically offer contributors anywhere from 15-60% of revenue share.

Can you legally sell stock photos? ›

You can sell stock photos for a higher price if a company wants exclusive rights to them. All stock photo websites have their own definitions for each type of license, so you should always read the fine print before agreeing to any terms. There are two main types of licenses, however: royalty free and rights managed.

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