15 Examples of a Great Real Estate Mission Statement - Hooquest (2024)

Start With Why.

Your brand, your customer avatar, your prospecting methods, everything originates from your business mission.

Figuring out who you are, and who you are not, is an important first step in giving your real estate business a purposeful direction.

Once you have a mission statement, you can then begin building your business, value propositions, and personal brand from those core values.

Halton Pardee + Partners

15 Examples of a Great Real Estate Mission Statement - Hooquest (1)
  • Knowledgeable. We strive to understand our markets and our clients’ needs.
  • Connected. Relationships are everything to us; we connect people to their homes and to their communities.
  • Passionate. We believe that working with “all heart” can change the world.
  • Playful. We love what we do and it shows.
  • Upstanding. Our clients’ needs and best interests are at the heart of everything we do.
  • Effective. We set a high bar and move mountains to exceed expectations.

We redefined the traditional model by building specialized departments ready to give clients unparalleled expertise and a positive experience.

What We Do.

  • Specialized departmentscollaborate to support our agents and you.
  • We guide our clientsthrough what can be a stressful and emotional process.
  • Our experienced Agentsstrongly negotiate for you.
  • To alleviate stress, we anticipate steps toensure you’re informed and ready to take action.
  • Our local Agents knowthatreal estate is more than a house structure: it’s a community.

DeLeon Team

15 Examples of a Great Real Estate Mission Statement - Hooquest (2)

DeLeon Realty values teamwork and interdisciplinary collaboration as a path to insight and excellence in our work. Our company’s team of committed professionals embrace the following core values:

  • Quality: We deliver only excellence and aim to exceed expectations in everything we do.
  • Integrity: We conduct ourselves in the highest ethical standards, demonstrating honesty and fairness in every decision and action.
  • Agility: We execute expeditiously to address our clients’ needs.
  • Courage: We make decisions and act in the best interests of our clients, even in the face of personal or professional adversity.
  • Respect and Trust: We treat our clients and each other with dignity and respect at all times.
  • Fun: We believe in having fun at work and with each other.

Ben Kinney Companies

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The Ben Kinney Team strives to perfect the systems and strategies that get more homes sold for the most amount of money in the least amount of time.

We tap into our team’s unparalleled knowledge of the local real estate market, real estate tech tools, and aggressive marketing and search engine strategies to help sellers achieve the best possible success in pricing, showing and marketing their properties.

What Sets Us Apart

At Ben Kinney Companies, we have a defining culture of doing much more than just selling real estate. As a Keller Willams affiliated organization, we share the KW culture of serving each other, our communities and our planet. Our mission, vision, values and culture differentiate us as industry innovators and leaders.

MISSION

Delivering the dream of home ownership everywhere.
All branches of the Ben Kinney Companies have this same goal, because owning real estate provides security, safety and opportunity for individuals. The technology we build helps real estate agents become more efficient at their job and find more customers to deliver on that mission. Our training prepares agents to be even better by utilizing exceptional techniques and systems, and the Ben Kinney Teams constantly help families find and sell homes.

VISION

Win, Make, Give, and Do Good.

We want to win at what we do, and we do all we can to help our customers, agents and employees build wealth. We love to work with people who are passionate about working hard and also giving back to their communities in a big way.

VALUES

H.E.A.L.T.H.

Our values are what everyone who works at Ben Kinney Companies strives for each day, and they are applicable to any companies we work with. These values are also the metric we use to decide to invest or get in business with others. We believe our team’s success is determined by our ability to maintain our HEALTH, which is defined by our core values:

  • Hard work
  • Extraordinary results
  • Accountable in all things
  • Leaders only
  • Teamwork
  • Humble

The Loken Group

15 Examples of a Great Real Estate Mission Statement - Hooquest (4)

Mission Statement

Our mission is to inspire a positive, lasting impact.

TLG VALUES

  • HUMBLE. We never forget that we owe everything to the efforts of each team member, our families, and our clients.
  • GRIT. We persevere in our efforts no matter the obstacle with a high sense of urgency and always keeping our team and clients top of mind.
  • INTEGRITY. We promise to always do the right thing for our team, our business, and our clients, resulting in mutual success.
  • SERVANT LEADERSHIP. We are passionate about giving back in the communities we serve.
  • ACCOUNTABLE. We operate with a high level of accountability, taking full ownership in delivering on our commitment to excellence.
  • INNOVATIVE. We pursue excellence by pushing each other to be better every day and seeing possibility instead of limitation.
  • SOLUTION-BASED. We are resourceful, always seeking to discover a solution and providing options for any concerns that arise.

Five Doors Network

15 Examples of a Great Real Estate Mission Statement - Hooquest (5)

Five Doors Network is the first fully broker agnostic expansion team network in real estate. We value inclusion, diversity, innovation, and a personalized consumer experience above all. Currently, 65% of our leadership roles are held by women and we support teams in multiple brokerages. Years ago we saw the evolution of the real estate industry taking shape as the competitive landscape of brokerages increase simultaneously with the business savvy of growing mega teams. It became clear that scaling mega teams needed a new style of support which most brokerages aren’t designed to provide. Support that helps them recruit, automate systems, reduce staff costs, have enterprise level accounting and marketing on staff, customized technology for their very specific high volume or multi-location needs.

We are truly passionate about our mission of building Generational Wealth™ through real estate.

Our team is growing. The Five Doors Network is building a better way to do business in real estate, by creating sustainable & predictable systems and models to facilitate success for top-producing agents looking to take their business to the next level. We provide an exciting opportunity for goal-oriented real estate agents by building incomparable success for you, your business, and your team. Contact us today to become a part of our real estate revolution at [emailprotected]

We value visionary thinking, profitability, and hard work driven by a passion for success. Our goal is to forever change the real estate industry through superior talent, proven systems & models, and revolutionary technology. We will be #1 in each of five categories: residential real estate, development/investments, mortgage, title, and insurance. We believe that integrity, teamwork, passion, accountability, and a learning mindset are the key tenets of real success.

The Five Doors Network is different by design. Our work is much more than real estate. Our work is your life, your dreams, and building your legacy. We will be the catalyst for change in real estate by revolutionizing the way the industry does business and serves others.

Chantel Ray Real Estate

15 Examples of a Great Real Estate Mission Statement - Hooquest (6)

Mission Statement

To glorify God by putting our clients’ interests above our own.

Vision Statement

To change the lives of the communities we serve through abundant giving.

Our Core Values

  1. think win/win
  2. be a go getter
  3. follow up and follow through
  4. address issues head on
  5. do the right thing
  6. let your yes be yes and your no be no
  7. drive the bus, land the plane

Jeff Cook

15 Examples of a Great Real Estate Mission Statement - Hooquest (7)

We hold all of our team members accountable to embrace the following core values:

  • CRUSH IT: We are committed to excellence and embrace change
  • COMMUNICATION: We seek to understand and communicate clearly
  • RESPECT: We respect the thoughts and time of those around us
  • INTEGRITY: We always choose to do the right thing and operate professionally
  • LEADERSHIP: We seek to edify, motivate and inspire others
  • HUMBLE: We are grateful and check our ego’s at the door
  • OWN IT: We are accountable and are accountable for our actions
  • WELL BALANCED: With our commitments and our temperaments
  • PROACTIVE: We innovate and constantly improve
  • UNITY: We have fun, encourage and celebrate the journey TOGETHER!

VISION

To redefine the method in which real estate is sold.

MISSION

To empower our team to deliver the best service and to empower our clients to reach their real estate goals.

The BREL Team

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We think that you should expect more from your real estate experience.

  • More services and inclusions
  • More experience and expertise
  • More marketing power and exposure
  • More expert guidance and truth

As a team, we’ve pooled our talents and resources and invested in specialized in-house experts focused on staging, marketing and administration. Which means our agents are left to….service our clients.

How does that benefit the Buyers and Sellers who work with BREL?

  • More time
  • More attention
  • More competent agents
  • More communication

Our agents sell homes. They build relationships. They problem-solve. They negotiate. They go into scary basem*nts. They discover neighbourhoods. They obsess over prices, market values and the newest, hottest listings. They make sure our clients don’t buy the wrong home. Meanwhile, the rest of the BREL team does what they do best: Next-level staging. Killer photography. Powerful marketing. Rock-solid paperwork. Concierge services for our clients.

It’s Win/Win. And it’s all included in our commission: Solid Experience. Real Results. Full Transparency. Communication Guaranteed.

We Believe In:

  • Embracing fresh ideas and bold thinking
  • Being real and transparent
  • Being responsive and available
  • Obsessing about the details
  • Doing the right thing for the long term
  • Doing what we love and outsourcing everything else
  • Being ourselves

Ryan Smith Home Selling Team

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OUR CORE VALUES

As our team has grown, it’s become more and more important to identify and outline the core values that guide everything we do. Our core values develop and define our culture, our brand, our business strategies and who we are as professionals in today’s corporate world. It is our goal to consistently live these core values out in our lives on a daily basis and we encourage both our teammates and our clients to hold us accountable to these values.

  • Innovate and lead
  • Embrace accountability
  • Focus on solutions
  • Build relationships and have fun
  • Be great and never settle

OUR MISSION STATEMENT

In addition to our core values, our mission statement more clearly defines our true purpose as an organization and further enhances our team culture. We are unified in consistently living out our core values and performing our professions in direct alignment with our mission statement.

We are dedicated to providing world-class service and market-leading expertise to our clients. We are passionate about providing the extra value that others simply will not. Fanatical integrity and consistently impressive results will be the signature of our service. Our collaborative spirit and desire to grow will help us achieve the goals we set. We will make the families we serve feel special, creating raving fans, and help them truly win. We will succeed because we will not let our clients fail.

McKinnies Realty

Realty Austin

Movementum Realty

Stovall Realtors

Real Estate Heaven

Compass

Next Steps to a Great Mission

A mission is much more than a feel-good kumbaya slogan to paint on your office wall.

Good mission statements are one of the most important elements of good leadership. The Army knows this. The entire world of military tactics and operations revolves around “Mission Command”.

Your business needs to start with the why. Start with the mission.

15 Examples of a Great Real Estate Mission Statement - Hooquest (10)

Start With Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

Business coach Simon Sinek wrote Start With Why, a fantastic book about how successful business leaders begin with their mission.

It may seem like common sense, yet countless businesses fail to inculcate their mission.

The consequence is a decision-making process that is misaligned with company goals, wasted effort, and, ultimately, failure.

15 Examples of a Great Real Estate Mission Statement - Hooquest (11)

Conclusion

Hopefully, these are some useful starting points to build your company mission and setting goals for your real estate business!

Updated December 27, 2021; Originally published September 27, 2018.

4.1 18 votes

Article Rating

15 Examples of a Great Real Estate Mission Statement - Hooquest (2024)

FAQs

What is a good mission statement example? ›

Best Mission Statement Examples. Life is Good: To spread the power of optimism. Sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: We're in business to save our home planet.

What are the 9 components of a mission statement with examples? ›

Two years later, (David, 1989) [13] identified nine key components i.e. customers, products / services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees.

What 5 characteristics should be present in a mission statement? ›

General principles
  • Make it as succinct as possible. A mission statement should be as short and snappy as possible – preferably brief enough to be printed on the back of a business card. ...
  • Make it memorable. ...
  • Make it unique to you. ...
  • Make it realistic. ...
  • Make sure it's current.
19 Sept 2015

What is a mission statement in real estate? ›

A strong real estate mission statement clarifies company goals to enhance business opportunities both internally and externally. Mission statements are a touchpoint that both your customers and your team can refer to for a deeper understanding of your company's operations and goals.

What is a strong mission statement? ›

A good mission statement embraces the expectations of a target audience for something they truly crave. For example, Zappos' mission statement is “To provide the best customer service possible.” That creates the expectation in Zappos' customers that they will deliver superior customer service each and every time.

What are the 3 most important components of a mission statement? ›

The three components of a mission statement include the purpose, values, and goals of the company.

What are the 4 parts to a mission? ›

There are four key elements found in effective statements: Value, inspiration, plausibility, and specificity.

How do you start a mission statement? ›

How to write a mission statement in 5 steps
  1. Free write about starting your company. ...
  2. Explain what your company does. ...
  3. Describe your ideal customer. ...
  4. Define your core values. ...
  5. Revise and condense your mission statement.

What is a vision and mission statement examples? ›

Mission statement: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. Vision statement: To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.

What makes a good vision and mission statement? ›

Mission statements tend to be short, clear and powerful. Vision statements also define your organization's purpose, but they focus on its goals and aspirations. These statements are designed to be uplifting and inspiring.

What makes a bad mission statement? ›

Don't put together a mission statement that too narrowly focuses on one set of problems, motivators, a specific customer or even just a selection of your products/services. Remember: You never know who might find your products or services useful.

What is a good vision statement? ›

Good vision statements have common components: It is written in the present, not future tense. They describe what we will feel, hear, think, say and do as if we had reached our vision now. It is summarised with a powerful phrase.

How many sentences are in a mission statement? ›

Everything you do should work towards your mission statement. A good business mission statement should be between one and three sentences and never exceeds 100 words.

How do you write a real estate mission statement? ›

A mission statement is all about what your real estate business does and works towards a common goal. It answers the who, what, and why of your business. Mission statements should be simple, informative, and memorable. Be honest, be authentic, and be ethical.

How do you write a real estate vision statement? ›

Make a list of your long-term priorities. The biggest goal of your vision statement is to reflect your future goals in the real estate industry. If you're not sure where to start when writing your vision statement, sit down with your leadership team and make a list of your biggest priorities and values.

What's the difference between a mission statement and a vision statement? ›

What are mission and vision statements? A mission statement defines the organization's business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go.

Should a mission statement be one sentence? ›

A good mission statement is concise. It should be limited to one sentence, though it shouldn't be too limiting as it should encompass the entire company's purpose. A good mission statement also focuses on the long-term goal it wishes to deliver to customers.

How do you write a mission statement template? ›

Write your first draft

The following formulas can help you get started: To [contribution/goal] so [impact]. Our mission is to [contribution/goal] by [what you offer/how you do it] for [target audience] so [impact]. To build/offer [what you offer/how you do it] for [target audience] to [contribution/goal] and [impact].

What is mission vision and core values? ›

The mission statement communicates the purpose of the organization. The vision statement provides insight into what the company hopes to achieve or become in the future. The values statement reflects the organization's core principles and ethics.

What is the most important component of a mission statement? ›

Vision is relevant to a mission statement as a unique and inspiring conclusion that helps differentiate the strategic decision making of similar firms, and thus should be clearly stated in the mission statement.

What is a strategic mission? ›

A mission directed against one or more of a selected series of enemy targets with the purpose of progressive destruction and disintegration of the enemy's warmaking capacity and will to make war.

What are the core components of a mission statement? ›

According to Chris Bart, professor of strategy and governance at McMaster University, a commercial mission statement consists of three essential components: key market: the target audience. contribution: the product or service. distinction: what makes the product unique or why the audience should buy it over another.

What questions should a mission statement answer? ›

10 Questions to Answer When Writing Your Mission Statement
  • Why are you in business? ...
  • Who are your customers? ...
  • What image of your business do you want to convey? ...
  • What is the nature of your products and services? ...
  • What level of service do you provide? ...
  • What roles do you and your employees play?
3 Feb 2015

What is an example of a strategic vision? ›

Examples of Strategic Vision Statements

Amazon: To be the world's most customer-centric company. Walmart: To become the worldwide leader of all retailing. Pfizer: To be the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.

What are the 5 components of vision? ›

  • Future Oriented. What will the organization look like, feel like, think and say in the future? ...
  • Inspiring and Challenging. What vivid and energizing image do you want to create for people about your desired outcomes and goals? ...
  • Motivating and Memorable. ...
  • Purpose-driven. ...
  • Unique.

What is your vision example? ›

Personal Vision Statement Example #3

My personal vision is to have a life of meaning for myself and others. It is important to me to live my life in a way that shows kindness, care, and concern for family and friends and even strangers.

How long is a mission statement? ›

Most mission statements fall between two and four sentences and are not more than 100 words. Ultimately, your mission statement should be just the right length to get your point across, and it should be designed to be an internal document that tells how you inspire your team to achieve your company goals.

What is the best time to develop a mission statement? ›

Ideally, the organization should develop a mission statement when it first forms. The mission statement should be reviewed during strategic planning sessions and updated every few years or as needed.

How do you write a mission and vision statement for yourself? ›

Steps to create a personal vision and mission statement
  1. Identify your achievements in the past. ...
  2. Note down the values and principles that you want to cultivate. ...
  3. Write down the difference you can make to your family, company, world etc. ...
  4. Set yourself a BHAG (Big Hairy Audacious Goal) ...
  5. Prepare your mission statement.
24 Jan 2018

What comes first vision or mission? ›

The first is a statement of vision. It provides a destination for the organization. Next is a statement of mission. This is a guiding light of how to get to the destination.

What is a value statement examples? ›

For example, if one of the core values is based around “Responsibility,” the example could be something like “We take ownership in our work each and every day.” This helps everyone across the business understand exactly what the value statement looks like in action.

What are the five common problems in writing mission statements? ›

Here are the five primary reasons why mission statements fail, and how you can avoid them.
  • Reason 1: Generalization. ...
  • Related: Mission Statement Worksheet.
  • Reason 2: Fluff. ...
  • Reason 3: Confusion. ...
  • Related: The 3 C's of Communication.
  • Reason 4: Boredom. ...
  • Reason 5: Overspending on marketing.
29 Apr 2011

What is eBay's mission statement? ›

eBay's mission statement is “to be the world's favorite destination for discovering great value and unique selection.” The statement highlights the desire of the company when it comes to strategizing itself as a dependable and credible trading platform for its users. It has the outlined characteristics: Global presence.

What is Etsy's vision statement? ›

Etsy's Vision Statement Analysis

to reimagine commerce in ways that build a more fulfilling and lasting world.” In order to meet this vision, the company has established three key principles: Making art, making life better & Buying better.

What are the 3 aspects that would comprise of your vision? ›

A vision statement should reflect an organization's specific goals, purpose and values, along with its industry.

What are the 3 parts of a mission statement? ›

What are the Three Parts of a Mission Statement?
  • The Key Market – Who is your target audience? ...
  • Your Contribution – The next component to a successful mission statement is outlining your contribution. ...
  • Distinction – The next component to a highly effective mission statement is distinction.

What is Mcdonald's mission statement? ›

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

What is IKEA's mission statement? ›

'To create a better everyday life for the many people', this is the IKEA vision. Our mission as a business is 'to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them'.

What is Starbucks mission statement? ›

In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

How do you start a mission statement? ›

How to write a mission statement in 5 steps
  1. Free write about starting your company. ...
  2. Explain what your company does. ...
  3. Describe your ideal customer. ...
  4. Define your core values. ...
  5. Revise and condense your mission statement.

What makes a good mission and vision statement? ›

Your vision statement should inspire people to dream; your mission statement should inspire them to action. The mission statement might refer to a problem, such as an inadequate housing, or a goal, such as providing universal access to health care.

What is a good vision statement? ›

Good vision statements have common components: It is written in the present, not future tense. They describe what we will feel, hear, think, say and do as if we had reached our vision now. It is summarised with a powerful phrase.

What is KFC mission statement? ›

KFC Mission Statement

To serve finger lickin' good food to all our customers!

What is Burger King's mission statement? ›

Burger King mission statement is “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” The statement lays a lot of emphasis on the pricing of its foods and the overall efficiency that the customer enjoys while interacting with the business.

What is Amazon mission statement? ›

Amazon's mission statement is: "To serve consumers through online and physical stores and focus on selection, price, and convenience."

What is Tesla's mission and vision? ›

Tesla's vision is to “create the most compelling car company of the 21st century by driving the world's transition to electric vehicles,” while its mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” Tesla used a transitional ...

What is Disney's mission? ›

The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company.

What is Apple's vision statement? ›

Apple's vision statement is: “To make the best products on earth and to leave the world better than we found it. “

What is Dunkin Donuts mission statement? ›

We strive to keep you at your best, and we remain loyal to you, your tastes and your time. That's what America runs on. Dunkin' is the world's leading baked goods and coffee chain, serving more than 3 million customers each and every day.

What is Sephora's mission statement? ›

A leader in prestige omni-retail, our mission at Sephora is to create a welcoming beauty shopping experience for all and inspire fearlessness in our community. We operate over 2,700 stores in 35 countries worldwide, with an expanding base of over 500 stores across the Americas, and a world-class ecommerce site.

What is the mission of Coca Cola company? ›

What is this? Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

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